I think that, one, they've borrowed on the equity, the capital that is Barbie. What do you think it is about this marketing technique that has made it so effective? So even just what we're hearing from people on the street, it almost seems like everyone has heard that the "Barbie" movie is hitting theaters in just two weeks. We want to bring in Marcus Collins, University of Michigan Ross School of Business marketing professor, also author of "For the Culture." Marcus, it's great to have you here. Well, let's talk more about this viral marketing campaign. The marketing, like the ad with her foot up, that's what got me for real. I'm almost over it, and it hasn't even opened yet. I just feel like I've been inundated with Barbie stuff. We're staying in Times Square, so we see the big billboards, with all the pink and all the actors and actresses. I see a lot of marketing about it, even like this Barbie and Ken thing they have going on and on the billboards. Well, we decided to get out on the streets in New York City and see what people think of the movie's marketing techniques. And Barbie's house is even up for rent on AirBnb. Progressive, getting in on the fun with a commercial about ensuring Barbie's dreamhouse. Well, that is not all a luggage collaboration, custom Xbox controllers, a makeup collection, Uno Cards, and Aldo shoes. And as apparel collabs with GAP, Forever 21, and Hot Topic, Bloomingdale's is doing a Barbie-themed pop-up shop. Mattel released a line of Margot Robbie Barbie dolls. Well, hashtag, #barbiecore has over 420 million views on TikTok, and the marketing is everywhere. 2022 was the year of Barbie core a fashion trend, spotted on Valentino's runway in the fall and also embraced by a number of celebrities including Lizzo, Anne Hathaway, and Zendaya. Well, the excitement started over a year ago, with Mattel's release of this image right here of Margot Robbie as Barbie.Īnd from there, well, fans certainly got lost in the pink glittery Barbie world. The movie has an estimated $100 million budget, according to Variety, and is tracking for an estimated $70 million plus opening. Mattel's hotly anticipated Barbie movie comes out in two weeks, and the hype around it, well, it couldn't be more real. So is yesterday, and so is tomorrow and every day from now till forever. (SINGING) You can find me under the lights, diamonds under my eyes. I don't have anything big planned, just a giant blowout party with all the Barbies and plan choreography and a bespoke song. Keep scrolling to see inside this historic home and what it looks like today.- Sure. But the house still stands as it did in 1814 and tourists can rent it for vacations by the shore. Today no Churches live in the house at 2 Westport Harbor Road and the tower is no longer needed for the home's indoor plumbing. Because nearly 125 years later everyone around still knows this building as simply "Spite Tower." However the rumor came about, it clearly was a good one. The sisters would signal to their brother as he worked, letting him know when it was time to walk home for lunch or dinner. The new tower reportedly blocked the Manchester's view of this signaling, making more work for the family at mealtimes.įor me, it's much harder to imagine someone building a three-story tower on their property to mess with someone's dinner plans and much easier to believe the first family with modern technology became the subject of town gossip. The Manchesters had a home and store near the Church-Hathaway house. Soon people were saying a fight with their neighbors, the Manchesters, was the real reason the Hathaways built the tower. It's not hard to imagine that something so new, built by a woman who had been in town barely a year got the rumor mill turning. The tall tower was designed to pump water from deep underground into the house using gravity, something of a modern marvel at the time. Indoor plumbing in a small town like Little Compton was pretty rare at the turn of the century and chances are the Hathaways were one of the first families to install it.
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